Responsibilities

1. Email Campaign Production & Execution

- Build, test, and deploy email campaigns across lifecycle programs (e.g., onboarding, nurture, retention, cross-sell).

- Partner with Marketing Ops on the operational campaign workflow and setting up campaigns in HubSpot (or equivalent), QA/testing, scheduling, and monitoring delivery.

- Support A/B testing by setting up test groups, deploying variations, and reporting results.

2. Marketing Automation & Segmentation

- Execute audience segmentation based on targeting provided by marketing and GTM partners.

- Maintain and optimize automated workflows (e.g., lead nurturing, re-engagement, churn recovery).

3. Reporting & Optimization Support

- Track and report on core email metrics (deliverability, open rate, CTR, conversion, unsubscribe) and provide regular performance dashboards.

- Optimize email content, delivery timing, and audience segmentation through A/B testing and multivariate testing to continuously improve ROI. Develop targeted engagement strategies based on user profiles and behavioral data to enhance personalized experiences.

- Assist with tagging, UTM tracking, and revenue attribution reporting for email campaigns.

4. Collaboration & Cross-Functional Support

- Partner with Product Marketing and Design to source and QA assets (copy, images, templates).

- Coordinate with Marketing Ops for data requirements and lead scoring inputs.

- Support ad-hoc email requests from cross-functional teams while ensuring brand consistency and compliance with best practices.

5. Compliance & Best Practices

- Ensure all campaigns meet international compliance standards (GDPR, CAN-SPAM, etc.).

- Manage subscription preferences and suppression lists to maintain list health.

- Stay up to date on email marketing best practices and share executional improvements with the team.

Requirements

1. Bachelor's degree or higher in Marketing, Email Marketing, or Business English.

2. 3+ years of B2B email marketing experience, preferably with a SaaS or e-commerce background.

3. Familiarity with overseas email marketing scenarios and practices (including regulations such as GDPR and CAN-SPAM), and theoretical knowledge of lead/user segmentation, screening, and content marketing.

4. Familiarity with the operation and management of mainstream email marketing tools (such as HubSpot, Mailchimp, and Instantly.ai).

5. English is a working language, with excellent written English skills suitable for email marketing and other scenarios;

6. Patient and detail-oriented, with strong logical thinking and data analysis skills.

7. Strong communication and cross-departmental collaboration skills, project management mindset, and a strong sense of responsibility.

Nice to have

1. Experience with operational projects in the European and American markets is preferred.

2. Understanding of the B2B lead conversion process and martech-related theoretical knowledge is preferred.

3. Ability to customize HTML and CSS using email templates.