发布时间:2024-3-13
Product Marketing Specialist
K - K
Marketing Department
广东·深圳市
职位描述

AfterShip is looking for a Product Marketing Manager to join our growing marketing team. You will be expected to bring innovative ideas and creative strategies to fuel AfterShip’s marketing engine growth and front-line enablement. You will bring your prior experience in SaaS software marketing, and knowledge of the eCommerce industry to help craft positioning, messaging, support GTM strategies, and sales enablement. In the fast-growing company, you will have a high-visibility, high-impact opportunity that allows you to exercise your strategic vision, business acumen, storytelling skills, and technical expertise.


What You’ll Do:

  • Develop an in-depth technical understand of AfterShip’s products and features, acting as a subject matter expert cross-functionally.
  • Collaborate cross-functionally on the creation of high-quality product collateral including WWW pages, product use cases, solution briefs, messaging guides, case studies, blog posts, and other assets to maximize the effectiveness and diversified use of our products in market.
  • Drive GTM (go-to-market) strategies and cross-functional coordination to facilitate rapid and successful product launches, positioning and sales enablement materials.
  • Stay on top of the industry trends, new technology, competitor dynamics and ecommerce best practices to provide insights on GTM plans and enhance product messaging. 
  • Fuel our marketing engine and generate revenue demand with impactful, data driven product positioning, messaging and thought leadership.
  • Leverage a variety of data feedback loops to plan and execute user research programs and complete user journeys to distill insights and refine our profile target personas.
  • Additional responsibilities and duties as required.


Who We're Looking For:

  • Bachelor’s Degree in business or technical discipline, or equivalent years’ experience - MBA or equivalent experience preferable but not required
  • A minimum of 3 years of B2B product marketing experience is preferred
  • A minimum of 2 years of proven and demonstratable experience in launching new product offerings is preferred
  • Prior experience working within a high-growth SaaS company is preferred
  • Experience with eCommerce industry and AI is strongly preferred
  • Ability to effectively create compelling written content
  • A strategic, holistic and multidimensional thinker and natural storyteller
  • Enthusiastic spokesperson/product marketing ambassador with exceptional communication and interpersonal skills
  • Analytical mindset with the ability to gather and analyze market data for informed decision-making
  • An entrepreneurial self-starter able to work proactively and independently, as well as collaboratively
  • Experience in global cross-functional collaboration to drive key initiatives with the ability to handle multiple projects at the same time
  • Adept at, and enjoy deeply understanding complex technical products and simplifying and packaging them for a variety of personas and markets
  • Being customer-centric, you go the extra mile to develop an intimate understanding of actual (not perceived) customer and prospect needs and learn everything you can about the latest (and evolving) state of the target market


Why You Should Join Us:

  • We’re proud to say that Aftership is on an exceptional growth trajectory:
  • This fantastic team has doubled our YOY revenue since 2014.
  • We’ve recently secured $66 million in Series B funding — led by Tiger Global Management. Why is this important? Because not only do we have the will to grow aggressively, we also have the means.
  • We’re still a very small team and there’s no limit to what you can achieve with us. You’ll teach us, you’ll learn from us, and we’ll grow together.
  • Because we value personal and professional growth above all else, you can count on us to invest in your development. We will support you with tools, resources, time, an open-door policy, and most importantly, creative freedom.
  • Most of us are geeks, some of us are nerds, and all of us are compassionate, caring, kind, and want to form a cohesive team.
  • We’re diverse in our backgrounds, origins, locations, views, and processes, and we support each other in all kinds of ways.
公司信息

爱客科技(深圳)有限公司

爱客科技,于 2012 年在香港成立,致力于为全球电商买卖提供更高效的软件基础设施。公司旗下丰富的产品矩阵有 AfterShip, Automizely, Postmen 和 Returns Center 等,涵盖商家市场推广、营销运营、订单管理、发货打单、物流追踪、退换货服务等各个业务环节,以智能化的 SaaS 解决方案为海外超过 10 万家电商企业快速成长提供支持。